Analytics & Reporting

"Is my marketing working?" It's a simple question that too many business owners can't answer. You're spending money every month, but do you actually know which efforts are bringing in customers and which are just burning cash?

We believe you deserve complete transparency into your marketing performance. Not vanity metrics that make us look good, but real numbers that help you make smart business decisions.

We set up comprehensive tracking so you know exactly where every lead comes from. When someone calls your business or fills out a form, we can tell you whether they found you through Google search, paid ads, your Google Business Profile, or a referral link.

Lead Source Tracking

Know which marketing channels are actually generating leads. Is it SEO? Google Ads? Your Google Business Profile? We'll show you exactly where your customers are coming from.

Keyword Performance

See which search terms are bringing people to your site and which ones are converting into actual inquiries. This helps us focus on the keywords that matter most to your business.

Website Analytics

Understand how people interact with your website. Which pages do they visit? Where do they drop off? What content convinces them to contact you? Data-driven insights to continuously improve.

Every month, you'll receive a clear, jargon-free report that answers the questions that actually matter to your business:

• How many leads did we generate this month?
• Where did those leads come from?
• How much did each lead cost?
• What's improving compared to last month?
• What are we working on next?

No 50-page documents filled with graphs you don't understand. Just the numbers you need to know, explained in plain English.

Numbers on a page only tell part of the story. That's why every month we schedule a call to walk through your results together. This is where the partnership really matters.

You share which leads turned into booked jobs and what revenue came in. That's how we measure real ROI, not vanity metrics like impressions or clicks. We combine that with the data we track to get the complete picture.

• What the numbers mean for your business
• Which leads converted and which didn't (and why)
• What's working and where we're adjusting
• Your feedback on lead quality and customer fit
• Any changes in your business we should know about

This is your chance to ask questions, share feedback, and make sure we're aligned on priorities. The data we track plus your on-the-ground feedback tells the complete story.

The point of all this tracking isn't just to send you reports. It's to continuously improve your marketing based on real data, not guesses. And the best data comes from combining what we track with what you tell us.

When we see that certain keywords are converting better than others, we double down on them. When you tell us a certain type of lead isn't a good fit, we adjust targeting. When one channel is outperforming another, we shift resources accordingly.

Over time, this data-driven approach compounds. Your marketing gets more efficient, your cost per lead goes down, and your ROI keeps improving. But it only works because we're making decisions together.