Google PPC Ads

SEO is a long game. It takes months to build rankings and see results. But what if you need leads today? What if you have a slow season coming up and need to fill your schedule? That's where Google Ads comes in.

With Google Ads, your business appears at the very top of search results, above the organic listings, above the map pack. When someone searches for "flooring contractor near me," they see your ad first. And you only pay when they click.

Google Ads can be a money pit if you don't know what you're doing. We've seen contractors waste thousands on poorly targeted ads that bring in tire-kickers instead of real customers. Our approach is different. We focus your budget where it can actually win, not where you'll get outspent by bigger competitors.

Targeted Keywords

We focus on high-intent keywords: the searches that indicate someone is ready to hire, not just browsing. "Flooring installation quote" is worth more than "flooring ideas" because the first person is ready to buy.

Geographic Targeting

Your ads only show to people in your service area. No wasted clicks from people three states away. We can even adjust bids based on specific neighborhoods where you want more work.

Negative Keywords

Just as important as what we target is what we exclude. We build extensive negative keyword lists to prevent your ads from showing for irrelevant searches like "flooring jobs" or "DIY flooring."

Setting up a Google Ads campaign is just the beginning. The real work is ongoing optimization, constantly refining your campaigns to get better results for less money.

• Weekly performance reviews and bid adjustments
• A/B testing of ad copy to improve click-through rates
• Search term analysis to find new keywords and negatives
• Landing page optimization recommendations
• Budget reallocation to top-performing campaigns
• Seasonal adjustments based on demand patterns

We don't set it and forget it. Your campaigns get active management every week.

Your Feedback Drives Results

Here's where the partnership matters most: you tell us which leads turned into booked jobs. That feedback is gold. We use it to refine targeting, cut wasted spend, and focus your budget on the keywords that actually make you money. Clicks are easy to measure. Closed jobs are what count.

You'll always know exactly how your ad budget is being spent and what results it's generating. Our reports show:

• Total spend and cost per lead
• Number of calls and form submissions
• Which keywords are driving results
• Click-through rates and quality scores
• Recommendations for improvement

No hiding behind vanity metrics. We focus on the numbers that matter: how many leads you're getting and how much they cost.

Here's the truth most agencies won't tell you: small budgets don't work with Google Ads. Not because we want to upsell you, but because of how the platform actually works.

Why Small Budgets Fail

In the flooring industry, competitive keywords have high cost-per-click. If you spread a small budget across multiple keywords, you won't get enough data to know what's working.

The law of large numbers applies here: you need enough clicks on a single keyword to establish a real conversion baseline. With a handful of clicks, you're guessing. With enough volume, you actually know what's converting and can optimize with confidence.

We recommend a minimum of $1,500/month per keyword you want to target seriously. That's the baseline for getting enough data to optimize and actually see results.

Smarter Targeting Over Bigger Budgets

That said, we don't just throw money at the most obvious keywords. If a competitor is dominating "hardwood flooring installation" with a massive budget, we might focus on "carpet installation" or "LVP flooring" instead.

Why? A homeowner searching for carpet during a remodel is likely interested in other flooring too. We capture that customer at a lower cost, then let your sales process handle the rest. Strategic targeting beats brute force spending.

Don't worry, we'll work together to navigate this. We'll research your market, identify where the opportunities are, and build a plan that makes sense for your budget and goals.

If PPC Isn't Right for You Yet

If $1,500/month per keyword isn't realistic right now, that's okay. We'll tell you honestly. Organic channels like SEO, Google Business Profile, and social media might be better investments until your budget fits. We'd rather point you toward what works than take your money for something that won't.