Google Business Profile is your free listing on Google Search and Maps. It's essential for local businesses that want to be found by nearby customers.
Google Business Profile (formerly Google My Business) is a free tool that lets you manage how your business appears on Google Search and Google Maps. It's the listing that shows up when someone searches for your business name or services in your area.
When you claim and optimize your profile, you can display your business name, address, phone number, hours, photos, and customer reviews. It's often the first thing potential customers see when they search for local services.
For local SEO, Google Business Profile is essential. It's the main factor that determines whether you appear in the Map Pack, those three business listings shown at the top of local search results.
Businesses without a Google Business Profile are invisible in local searches. If you're a flooring contractor and someone searches "flooring near me," you won't show up on the map without a profile.
A complete Google Business Profile includes:
The more complete your profile, the better you'll rank in local searches. Google rewards businesses that provide detailed, accurate information.
Setting up a Google Business Profile is free. You create an account, enter your business information, and verify that you own the business (usually through a postcard mailed to your address or a phone call).
Once verified, you can start optimizing your profile: add photos, respond to reviews, post updates, and keep your information current. Regular activity signals to Google that your business is active and engaged.
Learn more about how customers discover local businesses in our guide on how customers find flooring contractors online.