Marketing Terms Explained

A backlink is a link from another website to yours. Backlinks are a major ranking factor in SEO because they signal to search engines that other sites vouch for your content.

A citation is any online mention of your business's name, address, and phone number (NAP). Citations on directories and websites help Google verify your business information and improve local search rankings.

Conversion rate is the percentage of website visitors who take a desired action, such as filling out a contact form, calling your business, or requesting a quote.

Google Business Profile (formerly Google My Business) is a free tool that lets businesses manage their online presence across Google Search and Google Maps.

A keyword is a word or phrase that people type into search engines to find information. In SEO, keywords are the terms you optimize your content to rank for.

Local SEO is the practice of optimizing a business's online presence to attract customers from local searches, such as 'flooring contractor near me' or 'bathroom remodeler Orange County.'

The Map Pack (also called Local Pack or 3-Pack) is the section of Google search results that displays a map with 3 local business listings for location-based queries.

NAP consistency means ensuring your business's Name, Address, and Phone number are exactly the same across all online listings, directories, and your website.

Organic search refers to the unpaid search results that appear on search engine results pages (SERPs) based on their relevance to the search query, as determined by the search engine's algorithm.

SERP stands for Search Engine Results Page. It's the page you see after entering a search query, containing a mix of organic results, paid ads, featured snippets, and other elements.