How do you measure success?

We measure success by leads and revenue, not vanity metrics.

What matters:

- Phone calls from new customers

• Contact form submissions
• Jobs booked from marketing efforts
• Revenue generated

What doesn't matter (as much):

- Rankings alone (rankings without leads are worthless)

• Traffic alone (visitors who don't convert don't help you)
• Impressions (being seen isn't the same as being called)

How we track results:

1. Call tracking - We can set up call tracking to know exactly which calls came from your website vs. other sources.

1. Form submissions - Every contact form submission is logged and attributed.

1. Ranking reports - We track your positions for target keywords (as a leading indicator).

1. Traffic reports - We monitor website visitors and behavior.

1. Google Business Profile insights - We track profile views, clicks, calls, and direction requests.

Monthly reporting:

Each month, you get a report showing:

• Leads generated
• Ranking changes
• Traffic trends
• Work completed
• Plan for next month

On our strategy call, we walk through the numbers together. No hiding behind jargon or vanity metrics.

The ultimate metric:

Are you getting more jobs than before? That's what matters. Everything else is just data that helps us get there.