The key factors that determine your Google rankings and how to optimize each one to get more visibility for your bathroom remodeling business.
When a homeowner searches "bathroom remodeler near me," Google decides which businesses to show. This decision is based on relevance (do you offer what they're searching for?), proximity (how close are you?), and prominence (how well-known and trusted is your business?).
SEO is the process of optimizing these factors so Google ranks you higher. For bathroom remodelers, this means both local SEO (appearing in the Map Pack) and organic SEO (ranking in regular search results).
Your Google Business Profile is the most important factor for local rankings. It determines whether you appear in the Map Pack.
Your website tells Google what you do and where. For bathroom remodelers, this means:
Each page should target the specific services and locations your customers are searching for, from full bathroom remodels to walk-in shower installations.
Reviews directly impact your Google rankings. More positive reviews signal to Google that your business is trustworthy and delivers good service.
Build a system for consistently getting reviews after every project.
Authority signals tell Google that your business is established and trustworthy. This includes:
Authority takes time to build, but it creates a competitive moat that makes it harder for new competitors to outrank you.
Ready to improve your rankings? Learn about SEO for bathroom remodelers.