Understanding how homeowners search for kitchen remodeling contractors helps you position your business to capture more leads.
Kitchen remodels are the most expensive room renovation homeowners undertake. Average projects cost $30,000-$75,000 or more. Customers don't make this decision quickly. They spend months researching ideas, gathering quotes, and evaluating contractors.
This extended research phase is an opportunity. If you're visible throughout their journey, from initial inspiration to final decision, you're more likely to win the project.
Kitchen remodel searches often begin with inspiration, not contractors. Homeowners browse Pinterest, Houzz, and Instagram for ideas. Then they move to finding someone who can execute their vision.
Your Google Business Profile determines Map Pack visibility. Your website drives organic search results. A portfolio on Houzz reaches homeowners during the inspiration phase.
Once homeowners have a shortlist, they dig deeper. They're investing significant money and want to be confident in their choice.
A kitchen remodeler with a stunning portfolio and detailed reviews will get more calls than one with minimal online presence.
Successful kitchen remodelers show up throughout the customer journey: during inspiration (portfolio on visual platforms), during research (helpful content on their website), and during decision (strong reviews and professional presence).
Local SEO ensures you appear when homeowners actively search for contractors. A great portfolio seals the deal.
Want specific tactics? Read how kitchen remodelers get more leads.