The key factors that determine your Google rankings and how to optimize each one to get more visibility for your kitchen remodeling business.
When a homeowner searches "kitchen remodeler near me," Google evaluates businesses based on relevance, proximity, and prominence. Your goal is to optimize each factor so you appear higher than competitors.
SEO is the process of improving these signals. For kitchen remodelers, this means both local SEO (appearing in the Map Pack) and organic SEO (ranking in regular search results).
Your Google Business Profile is the primary factor for appearing in the Map Pack, where most local searches begin.
Your website tells Google what you do and where. For kitchen remodelers, this means:
Each page should target the specific services and locations your customers are searching for, from full kitchen remodels to custom cabinet installations.
Reviews directly impact rankings. Google uses review quantity, quality, and recency to evaluate businesses.
Build a system for consistently earning reviews after every project.
Authority signals tell Google your business is established and trustworthy:
Authority builds over time. Consistent effort creates a competitive advantage that's hard for new competitors to overcome.
Ready to improve your rankings? Learn about SEO for kitchen remodelers.