How to Get More Reviews for Your Flooring Business

Reviews are the digital version of word-of-mouth. When a homeowner searches for "flooring contractor near me," they see star ratings right in the search results. A company with 50 five-star reviews looks more trustworthy than one with 5.

Reviews also affect your local SEO rankings. Google uses review quantity, quality, and recency as ranking factors. More positive reviews help you appear higher in the Map Pack.

Timing is everything. Ask for a review at the wrong moment and you'll get silence. Ask at the right moment and customers are happy to help.

Best Times to Ask

• Immediately after completing the job, while they're admiring their new floors
• When they express satisfaction ('This looks amazing!')
• After a follow-up call where they confirm everything is great
• When you send the final invoice (include a review link)

Don't wait weeks to ask. The experience is freshest right after the job is done. That's when customers are most enthusiastic.

Every barrier you add reduces the chance of getting a review. If customers have to figure out how to find your Google Business Profile and navigate to the review section, most won't bother.

How to Simplify the Process

• Create a direct link to your Google review page
• Send the link via text message (most people read texts within minutes)
• Put the link in a follow-up email with simple instructions
• Create a QR code for printed materials or business cards

The review link should take them directly to the review form, already logged into their Google account. One click, write a few sentences, done.

Keep it simple and personal. Don't send a corporate-sounding email. Talk like a human.

Something like: "Hey [Name], thanks again for choosing us for your flooring project! If you're happy with how everything turned out, a Google review would really help us out. Here's the link: [direct link]. Thanks!"

If they don't respond, send one follow-up after a few days. Don't nag. Some people just won't leave reviews, and that's okay.

Every review deserves a response. Thank people for positive reviews. Address concerns in negative reviews professionally.

• Respond within 24-48 hours
• Personalize each response (mention specific project details)
• For negative reviews: apologize, offer to make it right, take the conversation offline
• Never argue or get defensive in public responses

Your responses show future customers how you handle feedback. A thoughtful response to a negative review can actually build trust.

Ready to grow your flooring business? Learn more about SEO for flooring companies.