A systematic approach to getting more Google reviews that build trust and improve your local search rankings.
Kitchen remodels are major investments. Homeowners spend $30,000 to $75,000 or more and live without a functional kitchen for weeks. They need confidence they're choosing the right contractor. Reviews from past customers provide that confidence.
Reviews also affect your local SEO rankings. Google uses review signals to determine which businesses appear in the Map Pack. More positive reviews mean higher visibility.
Kitchen remodels have a powerful advantage: the reveal. After weeks of construction, the finished kitchen exceeds expectations. That moment of joy is the perfect time to ask for a review.
The transformation from old kitchen to dream kitchen creates emotional impact. Capture it while it's fresh.
Every barrier reduces the chance of getting a review. Make leaving feedback as easy as possible.
The goal: one click from your message to the review form. No searching, no figuring out where to click.
Keep it personal and genuine. Something like:
"Hi [Name], it was wonderful working on your kitchen transformation! If you're happy with how it turned out, a Google review would help other homeowners find us. Here's the link: [direct link]. Thank you!"
One follow-up is acceptable if they don't respond. More feels pushy. Some customers won't leave reviews regardless, and that's fine.
Every review deserves a response. This shows future customers you're engaged and care about feedback.
Thank them personally, mention something specific about their project, and express appreciation for their trust.
Thoughtful responses to negative reviews can actually build trust with potential customers reading them.
Ready to grow your business? Learn about SEO for kitchen remodelers.