What is Google Business Profile and how does it help contractors?

Google Business Profile (GBP) is your free business listing on Google. When someone searches for your business name or a service you offer, your GBP can appear in the Map Pack (the map with 3 businesses shown in search results).

Why GBP matters for contractors:

1. It's often the first impression. Many people never visit your website - they call directly from your GBP listing.

1. It controls the Map Pack. The Map Pack appears above organic results. Getting in there means more visibility than the #1 website.

1. Reviews live here. Your Google reviews are tied to your GBP. More reviews = better rankings and more trust.

1. It's free. Unlike paid ads, your GBP costs nothing but your time.

What an optimized GBP includes:

- Complete, accurate business information

• Primary and secondary categories selected correctly
• Service areas defined for your coverage
• High-quality photos of your work
• Regular posts and updates
• Review responses (both positive and negative)
• Q&A section answered
• Services and products listed

Common GBP mistakes contractors make:

- Choosing wrong categories

• Having no photos or low-quality photos
• Ignoring reviews
• Not completing all sections
• Using a P.O. Box instead of a real address
• Neglecting it after setup

Your Google Business Profile is one of the highest-ROI marketing activities for contractors. Time spent optimizing it directly translates to more leads.