Do contractors really need a website in 2026?
Yes, and here's why it matters more than ever for contractors in Orange County.
"But I get all my work from referrals..."
That's great! Referrals are the best leads. But consider this: when someone gets your name from a friend, what's the first thing they do? They Google you. If they can't find you - or worse, find a competitor with a better online presence - you've lost a qualified lead.
Your website is your 24/7 salesperson
While you're on the job site, your website is:
- Showing photos of your work to prospects
- Answering common questions
- Building trust before you ever talk to them
- Collecting contact information from interested homeowners
What a good contractor website does:
- Establishes credibility. Licensing, insurance, years in business, reviews - all visible.
- Showcases your work. Before-and-after photos, project galleries, detailed descriptions.
- Generates leads. Contact forms, click-to-call buttons, clear calls-to-action.
- Supports your SEO. Google needs content to understand what you do and where you serve.
- Differentiates you. Many contractors have terrible websites or none at all. A professional site makes you stand out.
The bottom line:
Referrals and word-of-mouth are powerful, but they're not enough to grow consistently. A website amplifies everything else you do and captures leads you'd otherwise miss.