What is local SEO and why do contractors need it?

Local SEO is a strategy to help your business appear in search results when people in your area search for services you offer. For contractors, this is critical because your customers are local - they're searching for "flooring contractor near me" or "bathroom remodeler Orange County."

The Google Map Pack

When someone searches for a local service, Google shows a map with 3 businesses (the "Map Pack" or "Local Pack"). Getting into this map is the primary goal of local SEO. These 3 spots get the majority of clicks for local searches.

Why contractors need local SEO:

1. Your customers are local. Unlike e-commerce, you need customers in your service area. National rankings don't matter if you're a flooring contractor in Irvine.

1. Mobile searches dominate. Over 60% of local searches happen on phones. These searchers are often ready to buy and looking for the closest option.

1. Competition is local. You're not competing against every contractor in America - just the ones in Orange County. This makes it more achievable.

1. Reviews matter more locally. Local searchers rely heavily on reviews. A strong review strategy is part of local SEO.

Key components of local SEO:

- Optimized Google Business Profile

• Consistent NAP (Name, Address, Phone) across the web
• Local citations on directories
• Reviews and reputation management
• Location-specific website content
• Local backlinks