Conversion Rate

Conversion rate measures how effectively your website turns visitors into leads. For contractors, a "conversion" is typically a phone call, form submission, or quote request.

Calculating conversion rate:

Conversion Rate = (Number of Conversions / Total Visitors) x 100

Example: If 1,000 people visit your website and 30 fill out your contact form, your conversion rate is 3%.

What's a good conversion rate?

For contractor websites, conversion rates typically range from 2-10%, depending on:

• Quality of traffic
• Website design and usability
• Trust signals (reviews, certifications)
• How compelling your offer is
• Mobile experience

Why conversion rate matters:

Traffic without conversions is worthless. You can rank #1 on Google, but if no one calls or fills out a form, you're not getting leads.

Improving conversion rate means getting more leads from the same traffic - essentially making your marketing more efficient.

How to improve conversion rate:

1. Clear calls-to-action
Tell visitors exactly what to do. "Call now for a free estimate" is better than a vague "Contact us."

2. Phone number visibility
Make your phone number prominent, especially on mobile. Many visitors want to call immediately.

3. Trust signals
Display reviews, certifications, licenses, and years in business prominently.

4. Fast loading
Slow websites lose visitors before they convert.

5. Mobile optimization
Most traffic is mobile. If your site doesn't work well on phones, you're losing leads.

6. Simple forms
Only ask for essential information. Long forms reduce submissions.