Google Business Profile (GBP)
Google Business Profile (formerly Google My Business) is a free tool that lets businesses manage their online presence across Google Search and Google Maps.
Google Business Profile is your business's listing on Google. When someone searches for your business name or a service you offer, your GBP can appear in search results with your business information, photos, reviews, and contact details.
What GBP includes:
- Business name, address, phone number
- Hours of operation
- Photos and videos
- Customer reviews
- Business description
- Services/products
- Posts and updates
- Q&A section
- Messaging
Why GBP matters for contractors:
For local businesses like contractors, GBP is arguably the most important marketing tool you have. Here's why:
The Map Pack
When someone searches for "flooring contractor near me," Google shows a map with 3 businesses. This is called the Map Pack or Local Pack. Your GBP determines whether you appear here and how you're displayed.
Mobile searches
Most local searches happen on mobile devices. When someone searches on their phone, the Map Pack is prominent. A well-optimized GBP captures these high-intent searchers.
Free marketing
Unlike paid ads, your GBP is free. Time spent optimizing it pays dividends for years.
Reviews
Your Google reviews live on your GBP. More reviews and higher ratings improve both your rankings and conversion rate.
Direct contact
Many customers call or get directions directly from your GBP without ever visiting your website. Make sure your information is accurate and complete.
Common GBP mistakes:
- Choosing wrong business categories
- Having no photos or low-quality photos
- Not responding to reviews
- Incomplete business information
- Neglecting posts and updates
Related Terms
Map Pack (Local Pack)
The Map Pack (also called Local Pack or 3-Pack) is the section of Google search results that displays a map with 3 local business listings for location-based queries.
Local SEO
Local SEO is the practice of optimizing a business's online presence to attract customers from local searches, such as 'flooring contractor near me' or 'bathroom remodeler Orange County.'
Citation
A citation is any online mention of your business's name, address, and phone number (NAP). Citations on directories and websites help Google verify your business information and improve local search rankings.
NAP Consistency
NAP consistency means ensuring your business's Name, Address, and Phone number are exactly the same across all online listings, directories, and your website.