NAP Consistency

NAP stands for Name, Address, Phone number. NAP consistency means this information is identical everywhere your business appears online.

Why NAP consistency matters:

Google uses citations to verify your business information. When your NAP is consistent, Google gains confidence that the information is accurate. Inconsistencies create confusion and can hurt your local rankings.

Examples of NAP inconsistency:

Business name variations:

• "ABC Flooring Inc."
• "ABC Flooring"
• "ABC Flooring LLC"
• "A.B.C. Flooring"

Address variations:

• "123 Main Street, Suite 100"
• "123 Main St #100"
• "123 Main St., Ste. 100"

Phone number variations:

• "(949) 555-1234"
• "949-555-1234"
• "9495551234"

How to maintain NAP consistency:

1. Document your official NAP - Decide exactly how your name, address, and phone should appear. This becomes your standard.

1. Audit existing listings - Search for your business and find all existing citations. Note any inconsistencies.

1. Claim and correct - Claim your listings on major directories and correct any inaccurate information.

1. Use consistent formatting - When creating new listings or content, always use your official NAP format.

1. Monitor regularly - Check your citations periodically for errors or outdated information.

Impact on rankings:

Inconsistent NAP can:

• Confuse Google about your business identity
• Split your authority across multiple "versions" of your business
• Reduce trust signals
• Hurt Map Pack rankings