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How Can Bathroom Remodelers Get More Leads?

Proven strategies to generate more bathroom remodeling leads online, from building a portfolio that sells to ranking higher on Google.

The Lead Generation Challenge for Remodelers

Bathroom remodeling is a competitive business. Every contractor is fighting for the same customers. Lead services charge high fees for leads shared with five other companies. Referrals are great but unpredictable.

The solution? Build your own lead generation system. When homeowners search for bathroom remodelers online, you want them to find you directly, not through an intermediary taking a cut.

Build a Portfolio That Sells

Bathroom remodeling is visual. Your best marketing asset is photos of your completed work. A stunning portfolio does more to convert leads than any ad copy.

What Makes a Great Portfolio

  • High-quality professional photos (hire a photographer)
  • Before-and-after comparisons showing transformation
  • Variety of styles (modern, traditional, luxury, budget-friendly)
  • Project details: scope, timeline, unique challenges solved
  • Regularly updated with recent work

Every completed bathroom is a marketing opportunity. Document it well.

Optimize Your Google Business Profile

Your Google Business Profile is often the first thing potential customers see. When they search "bathroom remodeler near me," the Map Pack shows up first.

  • Complete every section with accurate information
  • Upload photos of completed bathrooms weekly
  • Respond to all reviews professionally
  • Post updates about recent projects
  • Use Google's Q&A feature to address common questions

A complete, active Google Business Profile with great photos and reviews converts browsers into leads.

Get Reviews Consistently

Reviews are critical for bathroom remodelers. Homeowners are inviting you into their home for weeks. They need to trust you. Reviews from past customers provide that trust.

  • Ask for reviews at project completion when customers are happiest
  • Send a direct link to your Google review page
  • Follow up if they forget (one polite reminder)
  • Respond to every review to show engagement

Learn more in our guide on how to get reviews for your bathroom remodeling business.

Invest in SEO

Local SEO helps you rank higher in Google when homeowners search for bathroom remodeling services. It's a long-term investment that pays off with consistent leads.

This includes optimizing your website, building local citations, creating content around bathroom remodeling topics, and earning backlinks.

For a deeper dive, explore SEO for bathroom remodelers.