How Can Flooring Companies Get More Leads?

Every flooring contractor faces the same challenge: finding enough quality leads to keep crews busy. Slow seasons hit hard. Competition is fierce. And the old ways of getting business, yard signs, truck wraps, and word-of-mouth, only go so far.

The good news? Homeowners are actively searching for flooring services every day. The question is whether they find you or your competitors. Here's how to make sure they find you.

Your Google Business Profile is the most important free tool for generating leads. When someone searches "flooring contractor near me," the Map Pack appears first. You need to be in it.

• Complete every section of your profile with accurate information
• Add high-quality photos of your completed projects weekly
• Respond to every review, positive or negative, professionally
• Post updates about recent projects, special offers, or tips
• Keep your hours, phone number, and service areas current

Businesses with complete profiles get 7x more clicks than those with incomplete information. It's free, it works, and most of your competitors are doing it poorly.

A professional website isn't optional anymore. It's where potential customers go to check you out after seeing your Google listing. If your website looks outdated or loads slowly, they'll hit the back button.

What Your Website Needs

• Fast loading speed (under 3 seconds)
• Mobile-friendly design (most searches happen on phones)
• Clear calls to action (phone number, contact form)
• Photos of your work with before/after comparisons
• Service area and types of flooring you install
• Customer testimonials and reviews

Your website should make it dead simple for someone to contact you. Phone number at the top, contact form on every page, click-to-call on mobile.

Reviews are social proof. A flooring company with 100 five-star reviews looks more trustworthy than one with 10. But getting reviews requires a system, not just hoping customers will leave them.

• Ask for reviews at the right moment (after the job is done and they're happy)
• Make it easy: send a direct link to your Google review page
• Follow up if they forget (a polite text reminder works)
• Respond to every review to show you're engaged

Learn more about building a review system in our guide on how to get more reviews for your flooring business.

Local SEO is how you rank higher in Google search results and the Map Pack. It's a long-term investment that pays off with consistent leads month after month.

The basics include optimizing your website for local keywords (like "hardwood flooring Orange County"), building citations on business directories, and earning backlinks from local sources.

For a deeper dive, read how flooring contractors rank on Google or explore SEO for flooring companies.